To become leaders in Customer Service with the highest customer satisfaction index, and the highest safety standards.
• To be a dominant brand in the segments we market, by becoming trendsetters in Customer Service, Safety and Quality.
• To be a Learning Organization, nurturing initiatives, innovations and aspirations with best practices.
• To be fully committed to safety, health and environment.
• To be a responsible corporate firm committed to socio-economic development in its areas of operations.